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Google Chrome Browser to Combat Auto-Playing Flash Ads

by on June 05, 2015
in Software & Games, News, Computers and Software, Blog :: 5 comments

Stop on computer screenAuto-playing video ads are getting more and more popular these days, to my dismay. Thankfully, a new feature coming to the Google Chrome browser will make them a lot easier to bear by intelligently pausing Flash content that’s not central to your browsing experience. This means Flash ads hidden on sidebars won’t keep rambling on and on when you’re trying to read something else in a different tab. Important videos that are central to the website experience, meanwhile, will be unaffected.

The new feature will be automatically turned on in the next version of Chrome, and is currently available in the most recent beta release of the browser. You can alter the feature's settings manually it by entering Chrome’s content settings and looking under Plugins.

Keeping non-essential Flash animations from annoying you is one huge benefit of the new feature, but it’s not the main benefit. It turns out that stopping rogue Flash videos “significantly reduces power consumption,” Google says. The company has a lot of other power saving ideas for Chrome, too, that it will roll out over the next couple months.

Beyond this, the Google Chrome browser offers parental controls, a number of great security add-ons and malware warnings, a “data saver” extension that reduces bandwidth use, voice-activated search, remote desktop access features, Google Now integration and more. It’s a free download and is available for most devices, including PCs, Macs, Chromebooks, iPhone and Android. To learn more or download the software, visit chrome.google.com.

[Image credit: computer screen stop button via Shutterstock]



Discussion loading

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autoplay

From Larry Hogan on June 08, 2015 :: 11:47 am

Techlicious had published a column before on how to disable autoplay. I used it successfully with Chrome until Chrome changed the settings menu. After that it was either deleted form the menu or moved. I really liked the option to disable ALL autoplay (even in the main body} until I was ready to watch it. It will be nice to have autoplay stopped in ads but I would still like the option to stop or delay all autoplays like I could before.

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I agree with Larry.

From jon vonn on June 08, 2015 :: 2:03 pm

I agree with Larry.  I hate any autoplay.  It is so annoying that i have to find out which tab is it’s on and then shut it down.

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Firefox

From Mike Hixson on June 08, 2015 :: 2:03 pm

Firefox just introduced an new feature in the latest upgrade that allows you to see ONLY the main text in the article/page, and hides ads, banners, tiles, etc.  It’s really a nice feature, and is a simple icon click in the Firefox browser header to turn it on or off!

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I think that's going a little too far.

From Josh Kirschner on June 08, 2015 :: 2:56 pm

While I obviously have my biases as a producer of online content, I believe undercutting the revenue basis that allows content sites to support themselves is borderline unethical. If you enjoy free content, part of that contract is you’re going to see some ads, too. That’s how we support the infrastructure that allows us to bring you helpful advice every day.

Turning off annoying autoplay ads that intrude on your space is one thing (which we obviously support), turning off all ads is taking something without giving back in return.

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boycott

From Ron Ablang on June 08, 2015 :: 11:27 pm

It would be easy to just say boycott the sites that do this but some of the best sites out there are the ones that do this.

I just hope that the auto off Flash feature is enabled in the next version of Firefox.

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