Walmart, Target Launch Big July Sales to Compete with Amazon

Not to be outdone by Amazon’s Prime Day super sale, retail giant Walmart is holding a one-day sale of its own. Only July 15, Walmart will offer thousands of rollback specials on the walmart.com website, along with a handful of limited-time-only “atomic deals.”

In addition, Walmart has announced a cut in the minimum purchase required to qualify for free shipping on its website. You can now get free three-day delivery on all purchases over $35 (down from $50). That new minimum goes into effect today and is slated to last “until further notice.”

On July 15, Amazon will launch its one-day-only Amazon Prime Day sale that promises “more deals than Black Friday” on electronics, toys, movies, sports and outdoor items, patio and lawn furniture and more. The company will launch a new deal as often as once every 10 minutes on Wednesday, though you’ll need to be an Amazon Prime Member to take advantage. Members can also enter a sweepstakes to win a $25,000 Amazon gift card simply by listening to a song through Amazon Prime Music.

With Amazon and Walmart planning their own sales events, momentum for creating a new major shopping holiday in summer seems to be building. Target is holding its own “Black Friday in July” sales event this Friday and Saturday, with big discounts across its website. You can check out Target’s deals now by visiting target.com. And Best Buy has slated its "Black Friday at Best Buy" for July 24-25. Google your favorite retailer to see if they're riding this Black Friday in July trend.

[Image credit: Walmart]