Today, Samsung introduced the Shape Wireless Audio Multiroom speaker system, a new WiFi-based speaker system meant to compete with Sonos and systems that use DTS's Play-Fi technology, like the Phorus PS1. In addition to whole home wireless audio, the Shape speakers use Bluetooth to connect to mobile phones and tablets, and they pair with Samsung TVs (and only Samsung TVs, sadly).
The name of the game with the Shape system is customization. You can purchase a lone Shape M7 speaker to enjoy music via Bluetooth or aux input, of course. And when you're ready to unleash a serious full-home system, you can pair multiple speakers together via an optional Samsung Hub. Your audio selection for whole-home listening is limited to services available through the Samsung app, which for now means Pandora, Amazon Cloud Player, Rhapsody, TuneIn Radio and anything stored on your device. Each Shape M7 speaker can play a different source or be grouped for synchronized playback.
The speakers are smart, too: If you stand a pair up on their sides, you can designate one as the right channel and the other as the left. And, like the Sonos systems, each speaker will amplify the signal to help deliver sound throughout larger homes.
The form factor of the device is minimalist and sleek, as you can see above. Packed inside are two tweeters, two mid-range drivers and a woofer. I haven’t heard it in action personally, but Techlicious’s own Suzanne Kantra did. She called it "quite impressive," saying it puts out “room-filling sound – even for a mid-size to large room.”
This kind of premium sound technology doesn’t come cheap. The Samsung Shape M7 speaker will go on sale October 13 at a price of $399.99. The optional Samsung Hub will be available the same day for $49.99. For more on the Samsung Shape M7, visit Samsung.com.