Best Buy is opening its doors to a whole new kind of shopping experience. Starting today, the company has officially launched a third-party marketplace on BestBuy.com and through its app, more than doubling the number of products available online.
The expansion, powered by Mirakl, introduces categories far beyond tech – everything from licensed sports merchandise and seasonal décor to small appliances, musical instruments, and even furniture. You’ll now see products from hundreds of new brands, alongside familiar third-party sellers like Beach Camera, World Wide Stereo, and Antonline, who already have a reputation in consumer electronics.
On paper, this sounds like a win for consumers: more choice, more convenience, and the ability to return marketplace purchases directly to your local Best Buy store instead of having to ship them back to the seller. For a retailer that has always positioned itself as a trusted source for tech, it’s a big step toward competing with Amazon’s everything-store model.
Read more: Amazon’s Shop the Show Fixes a Decades-Old TV Shopping Problem
But here’s where I get cautious. I always recommend taking precautions when buying from online retailers that include third-party sellers. It’s not the Best Buy inventory you need to worry about – it’s the marketplace partners. This is where more problems typically crop up, whether it’s slow shipping, sellers substituting refurbished gear for new products, or outright scams. Even with Best Buy’s customer service and return policies in place, the marketplace model inevitably adds friction to what used to be a straightforward shopping experience.
So before you buy, look above the yellow "Add to cart" button for third-party seller information. If nothing is there, it's sold and shipped by Best Buy. If it's a third-party, the information will show up there. You can click on the seller's name to view more information.
For shoppers, this launch is both exciting and complicated. If you’re browsing for new gaming gear, small appliances, or even patio furniture, Best Buy’s marketplace might save you from hopping across multiple websites. Just make sure to read seller ratings, check product details carefully, and keep your receipt handy.
Read next: New Google Shopping Tools Make It Easier to Find Exactly What You Want
[Image credit: Screenshot via Techlicious, laptop mockup via Canva]
From AJ on October 27, 2025 :: 10:40 am
I am a new seller on BestBuy marketplace started on 8-19-25. The seller marketplace that was created by Mirakl is not user friendly. 1- There is no warning when you got a message from a customer. You can only see the messages in your email or at the home page. 2- There is no contact tab for support, you have to access an external link to contact BestBuy support. 3- There is no shipping services, you have to go to UPS.com, or fedex.com, or stamps.com and create a label & then input the shipping tracking number. 4- Whenever a customer emails you a question about shipping or anything else, BestBuy consider it as an incident and if you get 15 incidents, the account will get suspended. 5- Even if you reply to the email and click incident is resolved, they still send you emails saying, you have an open incident e.t.c.
6- When you create a listing, it goes into a pending face that might take days or weeks to be reviewed by the team and then approved and then published. Even though they approved & published your items then can reject all of them if they decide that one item out of 100 items should not be listed. Instead of blocking one item, they block all items which is frsutrating.
That what happened to my account. Got suspended on 10-16-25 and I appealed eleven days ago and no one is replying. Initially I had 45 items that were approved & published. Few weeks later all my listings were rejected without any warning because of 4 items that should not have been listed. How would I know? There is no clear set of instructions and I am a new seller & even though they initially approved these items and I guess that is why their a pending process, review & then approval then published status. Why make the seller suffer because someone if you review/approval team approved & published the listing? Reject the listing then so sellers do not have to seal with suspensions and frustration. I sent an appeal and I was asked to send a new list without these 4 items so they can be reviewed & published which I did. Few days later these items on the list were published and everything was fine. Then on 10-16-25 my account got suspended for the same reason that they blocked earlier the 4 items even though these 4 items are not listed / published anymore.
very frustrating and no communication. It has been a nightmare.
I have been selling on Amazon marketplace since 2014 and Walmart marketplace since 2019
and I understand there will be many issues for BestBuy to fix but so far It hasn’t been a good start for me.
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From Vilkas on October 29, 2025 :: 2:20 pm
Very interesting.
Sorry you had all those problems.
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