According to the new terms of the policy, AT&T will be able to commoditize your physical location, mobile web history and data regarding what apps you use. Your identity will be anonymized and grouped with other, similar customers when possible.
If you don’t want your personal data sold by AT&T – and really, who does? – you can opt out of the plan before it takes effect next month. To do so, you’ll need to visit the AT&T AdWorks website on each individual mobile device you own. You may also want to further opt out of AT&T’s external marketing and analytic reports to third parties.