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Luna Band gives you WHOOP-style coaching for $175 and no subscription

by Palash Volvoikar on September 06, 2026

Luna Band fitness tracker in different colors

Image credit: Luna

Luna has announced at IFA 2026 in Berlin that the Luna Band is now shipping worldwide. The Luna Band is a screenless fitness band with no display to check. The idea is similar to WHOOP. It can read your sleep, recovery, heart rate variability, and skin temperature overnight, and hand you a plan for the day built from those readings, including diet and activity recommendations. You'll be able to set goals in plain words, like sleep better or run a faster 5K, and the band will build its guidance around them.

The band costs €149, about $175, at lunazone.com, and everything it does is included in that price, with no subscription fees on top. Luna says more than 100,000 people joined the waitlist earlier this year and the first drop sold out.

Read More: 570 days with WHOOP: How this screenless band transformed my health

What the Luna Band will do for you

The centerpiece is the Peak Score, which factors sleep, recovery, and activity into a single number. The target will move as per your activity. After a rough night, you'll be nudged towards having an easier day with gentle movement and proper meals. That should keep you from abandoning the band a few weeks in. Luna also offers what it calls micro apps for specific goals: menstrual cycle tracking, a jet lag planner that builds a schedule around a specific flight, calorie logging from a photo of a plate, and connections to Apple Health and Google Fit.

Luna app dashboard showing health readings and daily guidance

Image credit: Luna

You'll also be able to log things by voice. You can say "had two coffees, started magnesium, flying Thursday" instead of digging through menus, and you can ask it questions in plain language about your own data.

How it compares to WHOOP

Everybody is coming for WHOOP's lunch right now, and Luna is doing it by going after the pricing. I've worn a WHOOP for more than 650 days at this point, and in my review I noted the issue with its model: you never really own the band. Memberships start at $199 a year and run to $359 for the full health suite and the band will stop working if you stop paying.

The Luna Band will cost about $175 once. No subscription is a big deal in this category, and it gives Luna a solid shot in a field where the big names all charge monthly or yearly.

Should you get one?

Personalization is a big part of what Luna is pitching here. The company says the band reconfigures what it measures when you add a goal, retrains its models on your body, and that two Bands from the same production line become two different products. My WHOOP adapts its guidance to my body too, and so do the other bands in this field, so that last claim reads like a bit of an overstatement to me.

The machine learning will be useful, but I'm not sure it can adapt as much as the marketing suggests, and I'll hold my judgment until I've worn one. At $175 flat in a category where the rivals keep charging you every year, I have a good amount of hope that this will be a decent budget alternative.


Topics

News, Health and Home, Health & Fitness, Exercise Monitors, Blog, IFA 2026


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