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LG Slashes OLED TV Prices, Sells 55-inch Model for Under $2000

by Eden Pontz on October 08, 2015



OLED (Organic Light Emitting Diode) TVs arguably deliver the best TV picture quality available in the market. However, they've also been historically cost-prohibitive, debuting two years ago for $15,000. But now, for the first time, buyers can get a 55-inch Full HD OLED TV for less than $2,000.

Today, LG Electronics announced an aggressive price drop of between 30 and 45 percent on it’s new flat EF9500 series and curved EG9600 series OLED 4K Ultra HD TV’s. The company also announced it’s offering the new EG9100 Full HD OLED TV starting at $1999.

The price drops come as part of what LG is calling a market penetration strategy, in which the company hopes to get more consumers buying OLED TV’s. What this news means for you is price points on OLED TVs that are on par with or lower than premium LCD/LED TV’s.

On the surface, OLED televisions are stand-outs with sleek, ultrathin screens that come straight or curved. They’re the kind of TV’s that will make the neighbors jealous after you invite them over to watch that concert or football game. The picture quality is considered superior because OLED screens use materials that emit light at each pixel, rather than use back or side lights--which is what’s found in LED panels. The result is highly precise lighting, which makes for a higher contrast between the blackest blacks and the whitest whites as well as more natural-looking colors and light levels.

OLED TV’s have been known to be subject to image retention, which essentially burns-in afterimages if static images are left up on the screen for too long. LG says its TVs use techniques that include “automatic picture dimming” to combat the issue and allow for a screen lifespan up to 20 years if it’s being used on average of six hours a day.

LG announced the following discounts:

For its EF9500 Series: Flat OLED 4k Ultra HD TVs, the 55-inch (54.6 inches digital) 55EF9500 drops from $5499 to $2,999- a price that includes an instant rebate.  The 65-inch (64.5 inches diagonal) 65EF9500 goes from $6999 to $4999 including the instant rebate. These TVs are HDR (High Dynamic Range) capable, allowing content from streaming content partners and external source devices.

For its EG9600: Art Slim Curved OLED 4K TV’s, the 55-inch (54.6 inches diagonal) 55EG9600 moves from an original $5499 to a new net price of $2999 including instant rebate. The 65-inch model (64.5 inches diagonal) 65EG9600 lowers from $6999 to $4999, including the instant rebate.

The 55EG9100 Full HD Curved OLED TV is 55-inches (54.6 inches diagonal) and priced at $2499 drops to $1999, which includes an instant rebate.

And for those who want the OLED TV technology at its lowest price, it’s worthwhile to note the 55EC9300 Full HD Curved OLED TV at 55-inches (the predecessor to the new 55EG9100) is available at the price of $1,799, but the company throws in the caveat “while supplies last.”  

The company says the discounted pricing is in effect now, with the instant rebates available through the remainder of the year.The TV’s are available at the heavily discounted prices at Amazon as well as other big-box retailers, regional dealers and specialty custom-installation retailers. 

[Image credit: LG]


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