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author photo Launches Today with Free 2-Day Shipping

by Suzanne Kantra on July 15, 2010

Soap.comQuidsi, parent company of, launched a new site today,, with the promise of lower prices for common household goods and free 2-day shipping (for orders over $49). To up the ante over its competitors further, claims that free overnight shipping will be available for over 70% of the country. is launching with more than 25,000 products from more than 900 brands across a wide range of health, beauty, personal care and household categories. To put this in context, says the average neighborhood drugstore has just 10,000 items. plans to offer more than 40,000 products by the end of 2010 and more than 100,000 by the end of 2011.

According to Quidsi CEO Marc Lore, "[ is] out to change the way people shop for their everyday essentials." That is, rather than going to the drugstore to pick up you're toilet paper, we will naturally turn to and order these products online.

Of course, this has been done before. has been in operation for more than 10 years, offers free shipping for orders over $49 and has more than 50,000 products on site. And many of the brick-and-mortar drugstore chains, such as CVS, have established their online presence.

When I did a quick compare of pricing across, and, there was no clear winner (see chart at bottom of article). So, at least for now, does not have an overall price advantage.

But none of the other sites is offering the free 2-day shipping that offers. And claims that over 70% of the country (including NYC!) will receive their shipments overnight, if ordered by 6pm. That's huge when you consider that standard shipping is 4-7 days and CVS standard shipping is 5-10 days.

When you're running low on toilet paper, delivery in the next week or two just isn't going to cut it. You're going to head out to the drugstore or Costco and pick some up. Delivery tomorrow or the next day? That may be enough to change your behavior. And that is what the founders of are betting on.



Health and Home, News, Shopping, Money Savers, Time Savers

Comparison of prices for common household items
(conducted June 15, 2010)

Aleve Pain Reliever Tablets (100 count) - $7.89 - $9.39 - $9.99

Charmin Ultra Soft, Big Roll (4-pack) - $3.69 - $4.99 - $5.99

Crest Pro-Health Toothpaste, Clean Mint (7.8 oz) - $4.89 - $4.99 - $5.35

Tide Liquid Detergent, 2x Concentrated, Original Scent (32 Loads 50 fl oz) - $8.39 - $9.39 - $13.99

Discussion loading


From Elisabeth Podair on July 15, 2010 :: 5:27 pm

Hopefully the spin off of this site will be



From Anonymous on July 20, 2010 :: 10:46 am

Great idea.  I’m surprised that identical products are cheaper, too!  I think it would be even more useful if they could set up some sort of periodic ordering system.

For example, every month I need a new bottle of shampoo.  Every 3 weeks I need to change my toothbrush.  New sheets every 3 months.

It would be great if these things just automatically showed up at my door when I need them.


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