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How Does Your Business Smell?

by Josh Kirschner on April 01, 2015

Everyone knows the power of a scent to trigger memories, so Rhode Island-based stationery brand MOO is launching a new line of business cards and stationery embedded with your brand's specific smell.

The MOOScents product lets brands build their specific scent profile through an interactive quiz. Your answers help MOO determine your brand's unique smell profile, which can then be applied to any of MOO's print products to remind your customers of who you are.

When we ran the quiz for Techlicious, our matching scent was defined as "CTRL-Apple".


We think that's pretty spot on.

Take the MOOScent quiz and find out how your business smells.


Blog, News

Discussion loading


From billcaz on April 01, 2015 :: 6:40 pm

I doubt if anyone wants to know what my “business” smells like.



From Barbara McKenzie on April 02, 2015 :: 12:00 am

Thought it might POSSIBLY be true until I read the recipe for the Techlicious scent…..petrified bee sting?!?  Don’t think so!



From Josh Kirschner on April 02, 2015 :: 9:54 am

Petrified bee sting is really hard to get our hands on. We’ll have to come up with another formula… grin


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