"The data accessed simply helps us to tailor improved experiences to our users, and build new and personalized products for the future,” Spotify said in a comment. “Recent new features include Spotify Running, which matches the BPM of your music to the pace of your run, or the new Discover Weekly feature, which curates a weekly playlist based on your tastes."
"Throughout, the privacy and security of our customers’ data is – and will remain – Spotify’s highest priority."
Without a doubt, Spotify having more data about you will enable the app to deliver an incredibly tailored experience. It also means, of course, that Spotify will have more anonymized information to share with advertisers. It’s never great to have all your information in the hands of third parties – even though it seems to happen all the time these days. (We at Techlicious like the Privacy Badger browser add-on for limiting the flow of your data to advertisers.)
Spotify says it will offer a way to opt out of this tracking. It’s unclear exactly how you do so however – my attempts to change my Marketing settings on the Spotify mobile app were met with a “Settings Unavailable” error message.
[Image credit: Spotify]