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Netflix's New 'My List' Feature Predicts What You Want Next

by Fox Van Allen on August 21, 2013

The Internet is getting more and more predictive of our future actions. Recently, Facebook pulled back the curtain on its news feed algorithm, showing us with more detail how the social network highlights the posts and updates that we’re the most likely to read and click on. Heck, Google Now knows the driving time to my local coffee shop, even before I know I’m going to be driving there.

Now, Netflix is getting in to the predicting game too. Today, the video streaming site has renamed your “Instant Queue” section to “My List,” giving the feature the power to spotlight TV shows and movies the site predicts you’d most be interested in seeing at that given time.

According to a post on the official Netflix blog: “After you’ve added several titles to your list, our technology will go to work and sort your List, presenting you with the titles you’re most likely to want to watch right up front. In our tests, most members really appreciated this automated sorting and it was much more useful than the manual sorting capability of the Instant Queue.”

If you preferred the old Instant Queue, don’t worry. By going to the “My List Management” tab in “My Account,” you can manually rearrange titles in any way you wish.

The blog posting also suggests that Netflix will be more open with you about when the company’s right to stream a given title expires. The notification tags will appear for web users now, and will soon be available on smartphones and tablets.

For more on the new "My List" feature, check out the official Netflix blog.


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