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Amazon's Consult-a-Friend: The Social Way to Shop with Confidence

by Suzanne Kantra on February 06, 2024

Finding the perfect shoes for a special night out or selecting gifts for children and individuals with unique tastes can often be a daunting task when shopping online. Amazon's Consult-a-Friend feature seeks to make this task easier by allowing you to elicit opinions about products from your social circle and collate their feedback from within the Amazon mobile app. With the Consult-a-Friend collaborative tool, you'll be able to make better-informed decisions, leveraging insights from those who know both you and the recipient well.

Phone showing Amazon Consult-a-Friend pop up on the screen.

When you share a product link via the Amazon app, you now have the option to ask people to vote on the product. They can express their feelings about the item through three simple emojis: a happy face, a thinking face, or a frowning face. And they can send a text message to provide more detailed insights.

To ask for feedback, go to the item page in the Amazon app. Then select the share icon. In the pop-up, you'll see the share screen with a new option: Ask for your friends' votes. If you check the box before sharing the link, your friend and family will be sent a link that allows them to vote. You can send the link to as many people as you want.

Two screenshots of the Amazon app. On the left you see a product page with a yellow box that says: Tap to Share this item with friend and ask for their advice. The box points to the share button. On the right you see the Share this product with friends pop-up box with text that says: How do you feel about this item? Tap to vote with three emojis.

Read moreHow to Hide Your Orders on Amazon

If you're looking for feedback from multiple people, Consult-a-Friend aggregates feedback in a single, convenient location. This collective insight can be invaluable if you are uncertain about a purchase or in charge of buying a group gift.

Two screenshots. On the left you see a text message with an Amazon link. You can see the voting option with the link name. On the right, you see responses to voting on a product.

However, there is a caveat: to participate in voting, recipients must have the Amazon app installed on their phone or tablet. If they do not, clicking the shared link will merely direct them to the product page in their web browser, without the option to vote. This limitation means that feedback can only be provided through the app, not via a computer.

Consult-a-Friend has recently moved out of beta testing and is now widely available to users in the U.S. as well as in several other countries, including Australia, Belgium, France, Germany, India, Italy, Mexico, the Netherlands, Poland, Spain, Saudi Arabia, Singapore, Sweden, Turkey, the UAE, and the UK.

Read moreHow to Share Your Amazon Prime Benefits with Someone Else for Free

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For the past 20+ years, Techlicious founder Suzanne Kantra has been exploring and writing about the world’s most exciting and important science and technology issues. Prior to Techlicious, Suzanne was the Technology Editor for Martha Stewart Living Omnimedia and the Senior Technology Editor for Popular Science. Suzanne has been featured on CNN, CBS, and NBC.


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