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The Little Mermaid Asks You to Bring Your iPad to the Theater

by Fox Van Allen on September 11, 2013

The Little Mermaid: Second Screen LiveWe’ve all seen those pre-movie public service announcements where The Muppets, a dancing bag of popcorn or some other movie character informs us to kindly turn off our electronic devices before the show starts. It’s common decency to do so. But when The Little Mermaid Second Screen Live hits theaters next week, Disney is asking you to do the exact opposite: If you go, bring an iPad to the theater to use during the movie.

The film itself is a re-release of the 1989 classic. But since many of the children and parents attending the movie have already seen it, Disney has introduced a second screen feature into the mix to hold your kids' interest in the most high-tech way possible. “By simply downloading the free ‘Second Screen Live: The Little Mermaid App’ to an Apple iPad or iPad mini and bringing their Mermaid-loaded devices to participating theaters, fans and families can interact with the film, play games, find hidden treasure, sing along, and compete with the audience for the chance to win great prizes,” the company explains.

The Little Mermaid: Second Screen Live won’t be shown everywhere – it’s a limited engagement to boost interest in next month’s release of the movie on Blu-ray. You’ll be able to find a showing at the following theaters starting Friday, September 20:

  • City Center 15: Cinema de Lux; White Plains, NY
  • Farmingdale Multiplex Cinemas; Farmingdale, NY
  • Arclight Beach Cities; El Segundo, CA
  • Arclight Sherman Oaks; Sherman Oaks, CA
  • Muvico Thousand Oaks 14; Thousand Oaks, CA
  • AMC Empire 25; New York
  • NY AMC Garden State 16; Paramus, NJ
  • AMC Burbank 16; Burbank, CA
  • AMC Downtown Disney 12; Anaheim, CA
  • AMC Bay Street 16; Emeryville, CA
  • AMC Town Center 20; Leawood, KS
  • Century Huntington Beach and XD; Huntington Beach,
  • CA Cinemark West Plano and XD; West Plano, TX
  • Carmike Wynnsong 16; Knoxville, TN
  • Carmike 15; Columbus, GA
  • And a special run is taking place at the El Capitan theater in Los Angeles, CA on Sundays & Thursdays from September 15th through October 13th.

Second Screen Live: The Little Mermaid App is currently available for download for iPad or iPad mini; be sure you install it before heading to the theater. To obtain tickets to the show, visit your local box office or use an advance ticket purchasing service like Fandango.


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