Tech Made Simple

Hot Topics: How to Fix Bluetooth Pairing Problems | Complete Guide to Facebook Privacy | How to Block Spam Calls | Snapchat Symbol Meaning

We may earn commissions when you buy from links on our site. Why you can trust us.

author photo

Google Report Shows the Top Fashion Trends for Spring 2015

by Fox Van Allen on April 27, 2015

Woman wearing flannelGoogle is the world’s largest Internet search engine by far, handling over 3 billion queries per day. That kind of heavy usage allows data to collect an awful lot of data about just about everything, from traffic patterns on streets to the catchiest music. Google even has data about the top fashion trends of the year. And for the first time, it’s sharing that information with the world with its Spring 2015 U.S. Fashion Trend report.

“Consumers turn to Google Search in the moments that matter when it comes to fashion, giving us a glimpse into the latest up-and-coming trends for spring,” says Fashion Brand Strategist Yarden Horwitz and Fashion Data Scientist Olivier Zimmer on the Think with Google blog. “By looking at search demand patterns, geographic data, and co-search behavior, we can see what trends are top of mind this season.”

So, what fashion trends are hot this season, according to data collected from Google searches? First, the search engine has noted a dramatic increase in people searching for ballerina-style tulle skirts, especially in on the West Coast. Jogger pants are a big trend in the U.S. South, especially those with a fun emoji print. And if up-and-coming styles are your thing, check out midi skirts – especially those in leather, with sequins, in plaid and in denim.

emoji jogger pantsSpeaking of denim, jeans are always popular. Most recently, Google has detected huge growth in searches for “boyfriend jeans,” “denim dresses,” “white jeans,” “ripped jeans,” and “biker jeans” especially. Women might want to combine jeans with a flannel shirt – there’s been a huge uptick in searches for the material by females lately. There’s also been a 191% jump in the number of people searching for khaki pants, while interest in chinos has dropped sharply.

The full report is absolutely fascinating, and is a must read for anyone who has an eye for fashion, works in the industry or simply needs to buy a new pair of pants. You can read more about the Spring 2015 U.S. Fashion Trend report by visiting the Think with Google blog. To read the full 53-page report, click here (PDF). And for more tech-minded fashion tips, be sure to check out these smartphone apps that help you with what to wear.

[Woman wearing flannel/plaid via Shutterstock; Emoji pants via Amazon]


Internet & Networking, News, Computers and Software, Blog

Discussion loading

Home | About | Meet the Team | Contact Us
Media Kit | Newsletter Sponsorships | Licensing & Permissions
Accessibility Statement
Terms of Use | Privacy & Cookie Policy

Techlicious participates in affiliate programs, including the Amazon Services LLC Associates Program, which provide a small commission from some, but not all, of the "click-thru to buy" links contained in our articles. These click-thru links are determined after the article has been written, based on price and product availability — the commissions do not impact our choice of recommended product, nor the price you pay. When you use these links, you help support our ongoing editorial mission to provide you with the best product recommendations.

© Techlicious LLC.