Tech Made Simple

Hot Topics: How to Fix Bluetooth Pairing Problems | Complete Guide to Facebook Privacy | How to Block Spam Calls | Snapchat Symbol Meaning

We may earn commissions when you buy from links on our site. Why you can trust us.

author photo

Google Chrome Browser to Combat Auto-Playing Flash Ads

by Fox Van Allen on June 05, 2015

Stop on computer screenAuto-playing video ads are getting more and more popular these days, to my dismay. Thankfully, a new feature coming to the Google Chrome browser will make them a lot easier to bear by intelligently pausing Flash content that’s not central to your browsing experience. This means Flash ads hidden on sidebars won’t keep rambling on and on when you’re trying to read something else in a different tab. Important videos that are central to the website experience, meanwhile, will be unaffected.

The new feature will be automatically turned on in the next version of Chrome, and is currently available in the most recent beta release of the browser. You can alter the feature's settings manually it by entering Chrome’s content settings and looking under Plugins.

Keeping non-essential Flash animations from annoying you is one huge benefit of the new feature, but it’s not the main benefit. It turns out that stopping rogue Flash videos “significantly reduces power consumption,” Google says. The company has a lot of other power saving ideas for Chrome, too, that it will roll out over the next couple months.

Beyond this, the Google Chrome browser offers parental controls, a number of great security add-ons and malware warnings, a “data saver” extension that reduces bandwidth use, voice-activated search, remote desktop access features, Google Now integration and more. It’s a free download and is available for most devices, including PCs, Macs, Chromebooks, iPhone and Android. To learn more or download the software, visit

[Image credit: computer screen stop button via Shutterstock]


Software & Games, News, Computers and Software, Blog

Discussion loading


From Larry Hogan on June 08, 2015 :: 11:47 am

Techlicious had published a column before on how to disable autoplay. I used it successfully with Chrome until Chrome changed the settings menu. After that it was either deleted form the menu or moved. I really liked the option to disable ALL autoplay (even in the main body} until I was ready to watch it. It will be nice to have autoplay stopped in ads but I would still like the option to stop or delay all autoplays like I could before.



From jon vonn on June 08, 2015 :: 2:03 pm

I agree with Larry.  I hate any autoplay.  It is so annoying that i have to find out which tab is it’s on and then shut it down.



From Mike Hixson on June 08, 2015 :: 2:03 pm

Firefox just introduced an new feature in the latest upgrade that allows you to see ONLY the main text in the article/page, and hides ads, banners, tiles, etc.  It’s really a nice feature, and is a simple icon click in the Firefox browser header to turn it on or off!



From Josh Kirschner on June 08, 2015 :: 2:56 pm

While I obviously have my biases as a producer of online content, I believe undercutting the revenue basis that allows content sites to support themselves is borderline unethical. If you enjoy free content, part of that contract is you’re going to see some ads, too. That’s how we support the infrastructure that allows us to bring you helpful advice every day.

Turning off annoying autoplay ads that intrude on your space is one thing (which we obviously support), turning off all ads is taking something without giving back in return.



From Ron Ablang on June 08, 2015 :: 11:27 pm

It would be easy to just say boycott the sites that do this but some of the best sites out there are the ones that do this.

I just hope that the auto off Flash feature is enabled in the next version of Firefox.


Home | About | Meet the Team | Contact Us
Media Kit | Newsletter Sponsorships | Licensing & Permissions
Accessibility Statement
Terms of Use | Privacy & Cookie Policy

Techlicious participates in affiliate programs, including the Amazon Services LLC Associates Program, which provide a small commission from some, but not all, of the "click-thru to buy" links contained in our articles. These click-thru links are determined after the article has been written, based on price and product availability — the commissions do not impact our choice of recommended product, nor the price you pay. When you use these links, you help support our ongoing editorial mission to provide you with the best product recommendations.

© Techlicious LLC.