Tech Made Simple

Hot Topics: How to Fix Bluetooth Pairing Problems | Complete Guide to Facebook Privacy | How to Block Spam Calls | Snapchat Symbol Meaning

We may earn commissions when you buy from links on our site. Why you can trust us.

author photo

The State of Streaming Video in 2015

by Fox Van Allen on March 19, 2015

Man Watching Smart TVTechnology has caused a major shakeup of the entertainment industry over the last decade. Americans are embracing streaming video boxes, electronics manufacturers are aggressively pushing next-generation 4K television technology and content providers are offering more “television everywhere” options than ever before. But which of these trends are lasting, and which are all marketing hype?

This week, the folks over at StreamingMedia.com released their The State of Media & Entertainment Video 2015 report. It takes a look at the top technology trends of 2014, the promises of 2015 and what 2016 and beyond may have to offer. Here’s a summary of what it reveals.

Interest in streaming boxes is growing.

Last year was a big one for streaming boxes, as more consumers moved to connect Apple TV boxes, Rokus, Google Chromecast sticks and more to bring smart TV features to their living rooms. New devices joined the mix too, including the Amazon Fire TV streaming box and Fire TV stick. Roku also introduced the Roku TV to the market, a smart TV with Roku software built right in. It’s expected that 2015 will be a transitional year, with even more consumers purchasing these streaming boxes and sticks to ready their homes for streaming video enjoyment.

Roku is the dominant streaming player in the market right now. Chromecast follows in the number two position, while the long-available Apple TV is third in market penetration. Streaming sticks (Roku, Chromecast) are gaining steam because of their small profile and wire-free design. Yes, they lack the processing power of their console box cousins, but the difference is largely negligible and hard for the average American to notice.

4K television growth will be limited this year.

At this year’s CES 2015 electronics show in Las Vegas, all the big name television manufacutrers showed off their latest 4K televisions with four times the resolution of full 1080p HD. A few even had 8K TVs on display. But The State of Media & Entertainment Video 2015 report suggests that growth in the 4K TV market will be limited this year due to a lack of customer demand. The low availability and high cost of required 15Mbps Internet speeds is also an issue, as is the cable industry’s move toward data caps.

Viewing: Not just for TVs anymore.

Another big trend in 2014 was the move toward TV everywhere (TVE). All three major networks – ABC, CBS and NBC – now offer options for viewing live content and full episodes on mobile devices. Many other channels are available for viewing too, but most require authentication with a cable TV provider, making it difficult for true TV enthusiasts to cut the cable cord. That’s not to say there aren’t a few free viewing options though – the Comedy Central app, for example, offers the previous night’s full episode of The Daily Show to anyone who downloads it. Dish Network’s new Sling TV Internet-delivered TV package ($20/month) is an interesting option for cord cutters, but the selection of channels is still somewhat limited.

StreamingMedia expects this shift toward TVE to continue in 2015. Cable providers offer their own TVE apps, but so far, the experience isn’t very good. Instead of having a single Comcast or DirecTV app on your phone, you’re more likely to have a handful of individual channel apps instead. This will provide channels with more data about viewers’ TV habits, which should lead to better, more targeted programming in the future.

You can read the full The State of Media & Entertainment Video 2015 report by visiting StreamingMedia.com.

[Man watching Smart TV via Shutterstock]


Topics

Internet & Networking, Sponsored, Computers and Software, Music and Video, Video Players & Recorders, Music & Video Services, Blog

Actiontec Electronics develops broadband solutions that connect people to the Internet, applications, and content they care about. We're turning the promise of the digital lifestyle into reality, enabling consumers to enjoy any content on any device in any room in the house.


Discussion loading

Home | About | Meet the Team | Contact Us
Media Kit | Newsletter Sponsorships | Licensing & Permissions
Accessibility Statement
Terms of Use | Privacy & Cookie Policy

Techlicious participates in affiliate programs, including the Amazon Services LLC Associates Program, which provide a small commission from some, but not all, of the "click-thru to buy" links contained in our articles. These click-thru links are determined after the article has been written, based on price and product availability — the commissions do not impact our choice of recommended product, nor the price you pay. When you use these links, you help support our ongoing editorial mission to provide you with the best product recommendations.

© Techlicious LLC.